Variables

Age

Age

Income

Marital status

Religion

Family type

Stream

Residence

23 - 25

32 - 34

0 - 5 lakhs

Above Rs.30 lakhs

Unmarried

Married

Hindu

Sikh

others

Nuclear

Joint

Science

Arts

Day Scholar

Hostlers

Hours spent in shopping

2 - 3 hours

2 - 3 hours

More than 5 hours

Less than 2 hours

2 - 3 hours

Less than 2 hours

2 - 3 hours

2 - 3 hours

More than 5 hours

More than 5 hours

More than 5 hours

2 - 3 hours

2 - 3 hours

More than 5 hours

2 - 3 hours

More than 5 hours

Shopping day preference

Weekend

weekend

Don’t care about the day

Weekday

Weekend

Other holidays

Weekday, Weekend & don’t care

Weekend

Weekday

Weekend

Weekday

Weekend

Weekend and other holidays

Weekday

Weekend and Weekday

Other holidays & Do not care about the day

Preference of shopping time

Any suitable time (31.9%)

Morning

12 - 3,3 - 6

12 - 3

3 - 6

12 - 3,

3 - 6, Any suitable timings

6 - 9

Any suitable timings

6 - 9

Any suitable timings

9 - 12,12 - 3,Any suitable timings

3 - 6, 6 - 9

9 - 12,

12 - 3,

6 - 9

3 - 6,

Any suitable timings

12 - 3, 6 - 9

9 - 12, any suitable timings

Average amount spent

Rs.1000- 2000

Till Rs. 4000

Above Rs.5000

Till Rs.2000

Till

Rs.4000

Till Rs. 3000

Above Rs. 5000

Till Rs. 2000

Above Rs.5000

Till Rs.5000

Till Rs.5000

Above Rs.5000

Till Rs.5000 and above

Till Rs.4000

Till Rs.5000

Above Rs.5000