Variables | Age | Age | Income
| Marital status | Religion | Family type | Stream | Residence | ||||||||
23 - 25 | 32 - 34 | 0 - 5 lakhs | Above Rs.30 lakhs | Unmarried | Married | Hindu | Sikh | others | Nuclear | Joint | Science | Arts | Day Scholar | Hostlers | ||
Hours spent in shopping | 2 - 3 hours | 2 - 3 hours | More than 5 hours | Less than 2 hours | 2 - 3 hours | Less than 2 hours | 2 - 3 hours | 2 - 3 hours | More than 5 hours | More than 5 hours | More than 5 hours | 2 - 3 hours | 2 - 3 hours | More than 5 hours | 2 - 3 hours | More than 5 hours |
Shopping day preference | Weekend | weekend | Don’t care about the day | Weekday | Weekend | Other holidays | Weekday, Weekend & don’t care | Weekend | Weekday | Weekend | Weekday | Weekend | Weekend and other holidays | Weekday | Weekend and Weekday | Other holidays & Do not care about the day |
Preference of shopping time | Any suitable time (31.9%) | Morning | 12 - 3,3 - 6 | 12 - 3 | 3 - 6 | 12 - 3, 3 - 6, Any suitable timings | 6 - 9 | Any suitable timings | 6 - 9 | Any suitable timings | 9 - 12,12 - 3,Any suitable timings | 3 - 6, 6 - 9 | 9 - 12, 12 - 3, 6 - 9 | 3 - 6, Any suitable timings | 12 - 3, 6 - 9 | 9 - 12, any suitable timings |
Average amount spent | Rs.1000- 2000 | Till Rs. 4000 | Above Rs.5000 | Till Rs.2000 | Till Rs.4000 | Till Rs. 3000 | Above Rs. 5000 | Till Rs. 2000 | Above Rs.5000 | Till Rs.5000 | Till Rs.5000 | Above Rs.5000 | Till Rs.5000 and above | Till Rs.4000 | Till Rs.5000 | Above Rs.5000 |