Perspective

Objective

Prefix

Key Performance Factor

Financial

Increase stock value (shareholder wealth)

F2

Economic Value Added (Income - Capital Costs)

Improve cost structure

F7

The ratio of revenue to cost of resources

Increase asset utilization

F11

The ratio of income to expenditure

Improve the value of existing customers

F13

Percentages deferred (deferred charges)

Customer

Gain new customers

C7

Net Sales (Expenses - Deals)

Improve market share

C11

Cost of resources

C12

Amount of suspicious receivables

Increase customer profitability

C14

Number of pending cases

C15

Upcoming years (previous customer profitability)

Internal Process

Improve cost, quality, and time of production

P2

Selling High-Performance Products (Expenses - Deals/ Resources)

P5

Costs of consuming resources

P6

Costs of providing resources on concessional facilities

Improve asset utilization

P8

Capacity utilization (concessional facility balance)

P9

Percentage of use

Increase sales to customers

P14

Revenue and profit margin generated from concessional balances (income/concessions)

Learning & Growth

Develop meritocracy

L2

Staff Satisfaction

Create a customer-centric culture

L6

The average shelf life of the person

Sharing knowledge about best customer behavior

L8

Average job tenure