Impulse purchasing | Coefficient | Standard Error | t-statistic | P value (P < 0.05) | Impulse purchasing (IMP) |
Coefficients | 0.053 | 0.049 | 1.08 | 0.301 | 0.053 |
In-browsing | −0.28 | 0.184 | −2.99 | 0.205 | −0.28 |
Sales person | 0.33 | 0.201 | 3.64 | 0.004 | 0.33 |
Store atmosphere | 0.493 | 0.230 | 2.14 | 0.006 | 0.493 |
Promotional activities | 0.12 | 0.161 | 1.33 | 0.001 | 0.12 |
Reference groups | 0.46 | 0.035 | 1.68 | 0.130 | 0.46 |
Adjusted R- squared | 0.55 |
|
|
| 0.55 |