| Age (in years) | ||
| Variable | Freq. | Percentage |
| 18 - 25 | 146 | 53.88% |
| 26 - 35 | 117 | 43.17% |
| 36 - 45 | 7 | 2.58% |
| Over 46 | 1 | 0.37% |
| Total | 271 | 100.00% |
| Education | ||
| Variable | Freq. | Percentage |
| Vocational or apprenticeship education | 25 | 9.23% |
| Secondary education | 16 | 5.90% |
| Master’s degree or above | 148 | 54.61% |
| No formal training | 2 | 0.74% |
| Undergraduate degree | 80 | 29.52% |
| Total | 271 | 100.00% |
| Gender | ||
| Variable | Freq. | Percentage |
| Female | 130 | 47.97% |
| Male | 141 | 52.03% |
| Total | 271 | 100.00% |
| Experience of using social networks (in years) | ||
| Variable | Freq. | Percentage |
| 1 - 3 | 11 | 4.06% |
| 3 - 5 | 54 | 19.93% |
| Less than 1 | 6 | 2.21% |
| More than 5 | 200 | 73.80% |
| Total | 271 | 100.00% |
| Reasons for using social network(s) | ||
| Variable | Freq. | Percentage |
| Communication | 228 | 84.13% |
| Enquiries | 32 | 11.81% |
| Entertainment | 123 | 45.39% |
| Other | 15 | 5.54% |