Factors | Eigen value | % of Variance Explained | % of Cumulative Variance |
Purchase Motivation | 10.381 | 24.716 | 24.716 |
Ease of Purchase | 3.352 | 7.982 | 32.698 |
Perceived Purchase Risk | 2.448 | 5.829 | 38.527 |
Comparative Perception | 1.816 | 4.325 | 42.852 |
Inhibitor for purchase | 1.691 | 4.026 | 46.877 |
Perceived Reasons | 1.479 | 3.521 | 50.399 |
Investment Rationale | 1.237 | 2.944 | 53.343 |
Purchase Intentions | 1.186 | 2.823 | 56.166 |
Perceived Benefits | 1.167 | 2.778 | 58.944 |
Perceived Utility | 1.089 | 2.592 | 61.536 |
Pricing | 1.026 | 2.444 | 63.980 |