Factors

Eigen value

% of Variance Explained

% of Cumulative Variance

Purchase Motivation

10.381

24.716

24.716

Ease of Purchase

3.352

7.982

32.698

Perceived Purchase Risk

2.448

5.829

38.527

Comparative Perception

1.816

4.325

42.852

Inhibitor for purchase

1.691

4.026

46.877

Perceived Reasons

1.479

3.521

50.399

Investment Rationale

1.237

2.944

53.343

Purchase Intentions

1.186

2.823

56.166

Perceived Benefits

1.167

2.778

58.944

Perceived Utility

1.089

2.592

61.536

Pricing

1.026

2.444

63.980