| Characteristics | Gender | |||||
| Female (N = 4946) | Male (N = 2225) | Total (N = 7171) | ||||
| Source | n | % | n | % | n | % |
| Radio | 2215 | 44.8 | 1398 | 62.8 | 3613 | 50.4 |
| Social Events/Games | 1526 | 30.9 | 566 | 25.4 | 2092 | 29.2 |
| Television | 1370 | 27.7 | 655 | 29.4 | 2025 | 28.2 |
| Shop/Spot | 916 | 18.5 | 375 | 16.9 | 1291 | 18.0 |
| Poster | 904 | 18.3 | 542 | 24.4 | 1446 | 20.2 |
| Magazine | 320 | 6.5 | 320 | 14.4 | 640 | 8.9 |