| Model | Unstandardized coefficients | Standardized coefficients | t | Sig. | F | |
| B | Std. error | Beta (β) | ||||
| (Constant) | 2.900 | 1.264 | − | 2.294 | 0.023 | 43.318 (1287)*** |
| Perceived sacrifice on monetary price | 1.032 | 0.157 | 0.362 | 6.582 | 0.000 | − |