Model | Unstandardized coefficients | Standardized coefficients | t | Sig. | F | |
B | Std. error | Beta (β) | ||||
(Constant) | −2.278 | 1.683 | − | −1.354 | 0.177 | 64.670 (1271)*** |
Perceived brand image | 0.628 | 0.078 | 0.439 | 8.042 | 0.000 | − |