| Construct | Item Code | Items | Cronbach’s Alpha |
| General Consumer Insights (GCI) | GCI1 | Tastes | 0.93 |
| GCI2 | Preferences | ||
| GCI3 | Perceptions | ||
| GCI4 | Emotions | ||
| GCI5 | Beliefs | ||
| GCI6 | Motivations | ||
| Purchasing Patterns According to Generational Consumer Insights (PCI) | PCI1 | Personal tastes | 0.87 |
| PCI2 | Sensory experience at the point of purchase | ||
| PCI3 | Good service experience | ||
| PCI4 | Motivations by brand | ||
| PCI5 | Motivations by quality | ||
| PCI6 | Motivations by promotions | ||
| PCI7 | Unexpected desires in products or services not sought | ||
| PCI8 | Impulse at the time of purchase | ||
| PCI9 | Satisfaction with the purchase made |