variables

Question items

Factor loading

Cronbach’s alpha

KMO

CR

AVE

Product

Quality

Perception

PQ1 There are a variety of e-commerce products in China that can meet the shopping needs.

0.745

0.887

0.926

0.887

0.529

PQ2 China’s e-commerce products are of good quality and low price

0.734

PQ3 Purchase channels of Chinese e-commerce products are convenient

0.749

PQ4 The after-sales service of China’s e-commerce products is satisfied

0.685

PQ5 The service attitude of overseas customer service of Chinese e-commerce is satisfying

0.741

PQ6 logistics service of China’s e-commerce products is good

0.725

PQ7the brand awareness of Chinese e-commerce products is relatively high

0.711

Consumer Ethnocentrism

EC1 Under the same price, will you give priority to domestic products or brands

0.725

0.868

0.876

0.868

0.568

EC2 I’d like to spend more time to support domestic products

0.764

EC3 It is a good behavior to support domestic products

0.744

EC4 domestic products are greener than those of other countries

0.773

EC5 Foreign brands are more attractive

0.760

Consumer Animosity

CH1 Do you think China is a peaceful and friendly country

0.727

0.874

0.919

0.871

0.491

CH2 Are you willing to have a deeper understanding of Chinese culture?

0.705

CH3 Do you think Chinese people are very modest and polite

0.700

CH4 Do you have some particularly unpleasant experiences in China?

0.716

CH5 Do you think that Chinese overseas enterprises have exploited their own countries?

0.669

CH6 Do you approve of China’s political system?

0.687

CH7 What do you think of the negative evaluation of China by western media?

0.707

Purchase intention

Y1 How many times have you bought Chinese goods

0.573

0.874

0.742

Y2 Are you willing to buy Chinese goods

0.562

Y3 Will you recommend or show your foreign products to your friends

0.568