Variable | M | SD | Skewness | Kurtosis |
Sight Experience | ||||
SE1 | 4.92 | 1.46 | −0.89 | 0.61 |
SE2 | 5.13 | 1.3 | −0.74 | 0.39 |
SE3 | 5.12 | 1.39 | −1.01 | 0.9 |
SE4 | 5.19 | 1.35 | −0.98 | 0.92 |
SE5 | 5.21 | 1.33 | −0.87 | 0.63 |
SE6 | 5.01 | 1.37 | −0.86 | 0.67 |
Sound Experience | ||||
SoE1 | 4.96 | 1.28 | −1.06 | 1.51 |
SoE2 | 5.15 | 1.29 | −0.88 | 0.82 |
SoE3 | 5.25 | 1.31 | −1.31 | 1.85 |
SoE4 | 5.19 | 1.39 | −1.1 | 1.25 |
Smell Experience | ||||
SmE1 | 5.01 | 1.28 | −1.27 | 1.97 |
SmE2 | 5.08 | 1.27 | −0.85 | 0.76 |
SmE3 | 5.15 | 1.33 | −1.16 | 1.64 |
SmE4 | 5.18 | 1.41 | −1.13 | 1.13 |
Taste Experience | ||||
TE1 | 5.21 | 1.33 | −1.21 | 1.45 |
TE2 | 5.19 | 1.26 | −1.07 | 1.34 |
TE3 | 5.19 | 1.37 | −1.41 | 2.17 |
TE4 | 5.06 | 1.38 | −1.09 | 1.24 |
Touch Experience | ||||
ToE1 | 4.72 | 1.42 | −0.94 | 0.66 |
ToE2 | 4.85 | 1.36 | −0.8 | 0.91 |
ToE3 | 4.62 | 1.56 | −0.66 | −0.09 |
ToE4 | 4.61 | 1.57 | −0.62 | −0.19 |
ToE5 | 4.66 | 1.65 | −0.71 | −0.21 |
Customer Satisfaction | ||||
CS1 | 4.75 | 1.39 | −1.1 | 1.16 |
CS2 | 4.92 | 1.27 | −0.88 | 0.73 |
CS3 | 4.99 | 1.33 | −1.12 | 1.43 |
CS4 | 4.98 | 1.34 | −1.04 | 1.01 |
CS5 | 4.9 | 1.34 | −1.02 | 1.17 |
Customer Loyalty | ||||
CL1 | 4.79 | 1.36 | −0.98 | 0.92 |
CL2 | 4.7 | 1.4 | −0.82 | 0.46 |
CL3 | 4.55 | 1.54 | −0.61 | −0.19 |
CL4 | 4.91 | 1.42 | −0.99 | 0.78 |
CL5 | 4.98 | 1.23 | −0.83 | 0.85 |
Repeat Purchase | ||||
RP1 | 5 | 1.41 | −0.94 | 0.81 |
RP2 | 5.13 | 1.26 | −0.96 | 1.09 |
RP3 | 4.95 | 1.42 | −1.11 | 1.2 |
RP4 | 4.92 | 1.33 | −0.89 | 0.91 |
Service Quality | ||||
SQ1 | 5.12 | 1.29 | −1.07 | 1.22 |
SQ2 | 5.15 | 1.38 | −1.1 | 1.15 |
SQ3 | 5.16 | 1.32 | −1.1 | 1.6 |
SQ4 | 4.98 | 1.26 | −1.06 | 1.81 |
SQ5 | 5.04 | 1.34 | −0.94 | 1.11 |
SQ6 | 5.02 | 1.31 | −1.04 | 1.33 |
SQ7 | 5.03 | 1.41 | −1.07 | 1.09 |
SQ8 | 5.06 | 1.28 | −0.83 | 0.63 |
SQ9 | 5.04 | 1.38 | −0.83 | 0.64 |
SQ10 | 4.99 | 1.38 | −0.95 | 1.06 |
SQ11 | 5.11 | 1.22 | −0.74 | 0.8 |
SQ12 | 4.98 | 1.41 | −1.05 | 0.99 |
SQ13 | 4.95 | 1.37 | −1.05 | 1.24 |
SQ14 | 4.99 | 1.32 | −0.83 | 0.65 |
SQ15 | 5.08 | 1.38 | −0.91 | 0.96 |
Positive Word-of-Mouth | ||||
WOM1 | 5.12 | 1.34 | −0.99 | 0.82 |
WOM2 | 5.38 | 1.35 | −1.21 | 1.68 |
WOM3 | 5.51 | 1.31 | −1.04 | 1.18 |