Variable | Article Title | Year | Authors |
Social Media Usage | The Fear of Missing out Scale: Validation of the Arabic Version and Correlation with Social Media Addiction. | 2016 | Al-Menayes, J. |
Advertising Online | Consumer attitudes and interactive digital advertising | 2009 | Cheng, J., Blankson, C., Wang, E. and Chen, L |
FOMO | Motivational, emotional, and behavioral correlates of fear of missing out. | 2013 | Przybylski, A., Murayama, K., DeHaan, C. and Gladwell, V |
Conformity Consumption | Measurement of Consumer Susceptibility to Interpersonal Influence. | 1989. | Bearden, W., Netemeyer, R. and Teel, J |