Demographic Summary of Respondents

Characteristic

Number of Respondents

Percentage of Sample (%)

Gender

Male

Female

11

10

52%

48%

Education

Bachelor/Master degree

Doctorate degree

Others

12

4

5

57%

19%

24%

Years of experience

1 - 5

Above 5

5

16

24%

76%

Roles

Academic/University lecturer

SME I Manager

SME II Manager

SME III Manager

SME IV Manager

4

5

4

4

4

19%

24%

19%

19%

19%

Linguistic Scale for Pair Wise Comparison in BWM.

Linguistic Attributes

Scores

Equally important

Equal to moderately more important

Moderately more important

Moderately to strongly more important

Strongly more important

Strongly to very strongly more important

Very strongly more important

Very strongly to extremely more important

Extremely more important

1

2

3

4

5

6

7

8

9