Constructs | items | loadings | Cronbach’s Alpha | CR | AVE |
Social Value (SCV) | SCV 1 | 0.905 | 0.902 | 0.939 | 0.836 |
SCV 2 | 0.940 | ||||
SCV 3 | 0.898 | ||||
Emotional Value (ETV) | ETV 1 | 0.848 | 0.846 | 0.907 | 0.765 |
ETV 2 | 0.928 | ||||
ETV 3 | 0.847 | ||||
Functional Value (FTV) | FTV 1 | 0.893 | 0.908 | 0.936 | 0.785 |
FTV 2 | 0.892 | ||||
FTV 3 | 0.902 | ||||
FTV 4 | 0.856 | ||||
Conditional Value (CDV) | CDV 1 | 0.892 | 0.881 | 0.926 | 0.807 |
CDV 2 | 0.911 | ||||
CDV 3 | 0.892 | ||||
Epistemic Value (ESV) | ESV 1 | 0.876 | 0.875 | 0.923 | 0.800 |
ESV 2 | 0.906 | ||||
ESV 3 | 0.901 | ||||
Perceived value (PV) | PV 1 | 0.841 | 0.837 | 0.902 | 0.755 |
PV 2 | 0.908 | ||||
PV 3 | 0.856 | ||||
Confirmation (CF) | CF 1 | 0.899 | 0.912 | 0.939 | 0.793 |
CF 2 | 0.924 | ||||
CF 3 | 0.902 | ||||
CF 4 | 0.834 | ||||
Satisfaction (SAT) | SAT 1 | 0.897 | 0.906 | 0.941 | 0.842 |
SAT 2 | 0.941 | ||||
SAT 3 | 0.915 | ||||
Habits (HB) | HB 1 | 0.900 | 0.879 | 0.925 | 0.806 |
HB 2 | 0.930 | ||||
HB 3 | 0.861 | ||||
Continuous intention (CI) | CI 1 | 0.882 | 0.875 | 0.923 | 0.800 |
CI 2 | 0.916 | ||||
CI 3 | 0.886 |