Theme

Questions

Theme 1: strategic choices of SMEs.

What is the range of products that you currently market on the market?

How do you set the price of the product on the market?

When do you think it is necessary to opt for a strategy to deal with the vagaries of the market?

How would you describe the strategy used by your company?

Do you integrate competitive strategies? If yes, what comment can you make? If not why?

Now that you integrate these strategies, can you appreciate the effect of an increase or decrease in your selling prices on the sales volume (S.A.)?

Now that you incorporate these strategies, can you appreciate the effect of product differentiation on your company’s sales volume (S.T.)?

Now that you incorporate these strategies, can you appreciate the effect of product diversification on your market share growth?

Now that you integrate these strategies, can you appreciate the effect of product specialization on the sales volume (S.A.) of your company?

For what level of success does the adopted strategy influence the performance of your company? if no What level of failure?

Have you launched any new products on the market in recent years? If so, do you apply the same strategies to all the products offered on the market? If so which ones, if not why?

For what level of success the strategies used on each product influence the performance of your company? If not, what level of failure?

How important is the strategy measurement tool you adopt and its impact in decision-making within your company? Which one(s)?

Do you incorporate continuous improvement of existing products and/or services? if yes why, if not why?

Theme 2: Performance of SMEs.

In recent years, have you increased the number of customers?

In recent years have you increased your turnover? What comparisons do you make in relation to past years and in relation to turnover?

Do you think your average revenue from a customer has increased in your production process?

Do you think that the balance of income and expenditure has been positive in recent years and is growing?

What do you have left after paying the tax? a negative result or a positive result?

Are you able to pay your debts to your suppliers or creditors in due time?

Can you measure the satisfaction rate of your employees with the salary package?