Constructs | Loadings | α | CR | AVE |
Site Design (SD) |
|
|
|
|
SD1 | 0.810 | 0.834 | 0.889 | 0.667 |
SD2 | 0.840 | |||
SD3 | 0.811 | |||
SD4 | 0.805 | |||
Information Usefulness (IU) |
|
|
|
|
IU1 | 0.763 | 0.731 | 0.832 | 0.554 |
IU2 | 0.743 | |||
IU3 | 0.741 | |||
IU4 | 0.730 | |||
Purchase Process (PP) |
|
|
|
|
PP1 | 0.704 | 0.735 | 0.834 | 0.556 |
PP2 | 0.734 | |||
PP3 | 0.769 | |||
PP4 | 0.774 | |||
Empathy (EM) |
|
|
|
|
EM1 | 0.778 | 0.742 | 0.838 | 0.565 |
EM2 | 0.737 | |||
EM3 | 0.705 | |||
EM4 | 0.784 | |||
Customer Satisfaction (CS) |
|
|
|
|
CS1 | 0.812 | 0.833 | 0.889 | 0.667 |
CS2 | 0.825 | |||
CS3 | 0.833 | |||
CS4 | 0.795 | |||
Online Shopping Intention (SI) |
|
|
|
|
SI1 | 0.729 | 0.773 | 0.854 | 0.595 |
SI2 | 0.802 | |||
SI3 | 0.796 | |||
SI4 | 0.757 | |||
Actual Usage (AU) |
|
|
|
|
AU1 | 0.857 | 0.844 | 0.895 | 0.682 |
AU2 | 0.835 | |||
AU3 | 0.847 | |||
AU4 | 0.762 | |||
Continuous Usage (CU) |
|
|
|
|
CU1 | 0.808 | 0.819 | 0.881 | 0.649 |
CU2 | 0.810 | |||
CU3 | 0.813 | |||
CU4 | 0.790 |