Constructs

Loadings

α

CR

AVE

Site Design (SD)

SD1

0.810

0.834

0.889

0.667

SD2

0.840

SD3

0.811

SD4

0.805

Information Usefulness (IU)

IU1

0.763

0.731

0.832

0.554

IU2

0.743

IU3

0.741

IU4

0.730

Purchase Process (PP)

PP1

0.704

0.735

0.834

0.556

PP2

0.734

PP3

0.769

PP4

0.774

Empathy (EM)

EM1

0.778

0.742

0.838

0.565

EM2

0.737

EM3

0.705

EM4

0.784

Customer Satisfaction (CS)

CS1

0.812

0.833

0.889

0.667

CS2

0.825

CS3

0.833

CS4

0.795

Online Shopping Intention (SI)

SI1

0.729

0.773

0.854

0.595

SI2

0.802

SI3

0.796

SI4

0.757

Actual Usage (AU)

AU1

0.857

0.844

0.895

0.682

AU2

0.835

AU3

0.847

AU4

0.762

Continuous Usage (CU)

CU1

0.808

0.819

0.881

0.649

CU2

0.810

CU3

0.813

CU4

0.790