AVC Model

Key Drivers

Reasons

Producer driven AVC

Small-scale producers,

Farmer groups, farmers’ associations, and farmer cooperatives.

Large-scale producers.

Securing new markets, Obtaining higher market price for produce,

To secure market position for producers.

Buyer driven AVC

Traders, retailers, wholesalers, and other AVC actors,

Commodity Processors,

Commodity Exporters.

To get assurance of supply,

To secure higher supply volumes,

To meet the interest of market niches.

Facilitator driven AVC

NGOs and donors,

Governments and government agencies.

To minimise economic exploitation of the poor,

Development at regional and local level.

Integrated AVC

Technical operators or lead firms,

Supermarket chains,

Multinational organisations.

Higher-value new markets,

Good quality at lower prices,

Monopolistic tendences.