Curriculum category | Curriculum content |
Basic public course | University English; University math; Probability theory and mathematical statistics; Computer technology; Freshman seminar; Ideological and political theory. |
Basic discipline course | Marketing Management; Marketing Processes and Planning; Human Resource Management; Organizational Behavior; Marketing Insights and Analytics; Marketing Intelligence. |
Professional compulsory course | Research Project; Digital Marketing; Integrated Marketing Communications; Marketing Information Technology Systems. |
Professional elective course | Innovation and Commercialization; Business Data and Numerical Skills; Digital Business in Practice; Operations Management; Managing Customer Experience; Professional Identity and Practice; Work Experience; Global Business Environment. |
Practical course | Course practicum; Internship; Graduation project. |
General education course | Course-related to humanities; Course-related to social sciences; Course-related to computing and technology. |